Public Speaking: Make 'Em The Stars

If you make the audience the stars, they will make you the star by giving you higher evaluations and buying more of your ideas, products and services. Here are a few ways to do it:

=> Get them on stage with you. I find an excuse in virtually every presentation to have one or many people up there with me.

=> Mention their individual names, or subgroups during the program. Praise their accomplishments and mention the good ideas you got from them in your pre program research.

=> Put quotations of the audience members in the handouts. . . . again you could have easily gleaned quotes during your pre program research.

=> Put quotations and ideas of the audience members in custom visuals (overheads, slides and computer generated images). I do custom quote overheads with my company name on them at the bottom. After using it in the presentation, I give it to the person who gave me the information. I've seen these pinned up on the recipients bulletin board long after my presentation.

=> Give out awards. Find out who the unsung heros are and make up an award to present during your presentation.

=> Give out prizes for people who participate in a positive way.

Want to be more professional in the way you approach each speaking engagement? Do at least two of the above items every time you speak. . . . Raise the bar and make them the stars. (Ref: Wake em Up Business Presentations)

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Sunday, December 7, 2008